Insights
Less noise, more signal. Our point of view on what's changing in marketing and media, what the data says, and how to act on it.
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October 27, 2026 · AI · Retail & Commerce
Amazon, Target and Walmart are setting different rules for AI shopping agents. Why brands now need to win the agent, and four places to start.
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October 23, 2026 · Creators & Influencers · Social Media · Measurement
Creator budgets are up 33%, but data, teams and measurement haven't kept pace. Four ways to give creator work a clear role in the plan.
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October 21, 2026 · AI · Data Privacy · Measurement
OpenAI added customer-list targeting and measurement partners to ChatGPT ads. We suggest a contained test with a clear hypothesis and holdouts, and a careful look at customer trust.
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October 21, 2026 · Ad Tech · Programmatic · Data Privacy · Verification/Fraud/IVT
A vendor-listed company used targeted ads to deliver spyware, with no click required. What it means for brands, and four questions to ask media partners.
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October 20, 2026 · Data Privacy · Measurement · Ad Tech
Safari now blocks identity providers such as The Trade Desk and LiveRamp. Here is what that means for measurement on Apple devices, and how to build a plan you control.
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October 20, 2026 · Martech · Customer Marketing
Salesforce has agreed to buy Braze. We look at what martech consolidation means for brands and four things to review whenever a vendor changes ownership.
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October 19, 2026 · Investment · Planning
Marketing budgets have fallen nearly 30% as a share of revenue since 2020. Why even cuts backfire, and four steps to a sharper plan.
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October 19, 2026 · Social Media · Data Privacy
Meta's revised terms, effective October 30, let it crawl sites associated with a business. Here is what changed, where experts and Meta differ, and what to review.
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October 16, 2026 · AI · Search · Brand Strategy
AI Overviews now appear on most branded Google searches. Why paid search can't fix what the summary says, and four places to invest instead.
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October 16, 2026 · Brand Safety & Suitability · Programmatic
Google and YouTube both changed their suitability rules in October. Here is what changed, where the upside is and why brands need a written standard before defaults decide.
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October 12, 2026 · AI · Search
Google is testing exact and phrase match Search ads in AI Mode. Here is how to set expectations, protect brand terms and measure a placement you can't yet see.
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October 7, 2026 · Retail & Commerce · Measurement
Walmart Connect added Spotify, live TV and wider streaming reach with sales measurement. We cover what changed and four questions to ask about who measures results and incrementality.
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