Why Strategy Butler
built for your business.
Your marketing advice should serve your business, not an agency's margin.
01
Built around your goals
Recommendations follow what grows your business, never a media buy.
02
Trust and integrity
No commissions or partner payments behind any channel or vendor we suggest.
03
No hidden fees
One fee, agreed in writing before any work begins. No surprises.
The Gap
just not to most businesses.
The size of your budget shouldn’t decide the quality of your support.
Senior marketing expertise tends to gather where the budgets are. At most agencies, the most experienced people spend the bulk of their time on the largest accounts, because that’s how the model is built to work.
For a growing business, that can mean solid execution with less senior strategy behind it. Strategy Butler brings that level of experience to you directly, scoped to what your business needs, with or without an agency alongside.
See how it works →The Economics
Clients are absorbing it.
Budgets are tighter and agency fees are under pressure. That margin has to come from somewhere, and it usually comes from places clients can't easily see.
~30%
drop in marketing budgets as a share of company revenue since 2020.
Gartner CMO Spend Surveys 2024 and 2025; 2020 figure as reported by MarTech (2024)
39%
of CMOs planned to cut agency budgets in 2025.
Gartner 2025 CMO Spend Survey of 402 marketing leaders
~3x
what an agency can bill for a person, compared with what that person is paid.
Illustrative, based on U.S. Bureau of Labor Statistics (December 2025), TrinityP3 (2025) and Moore Kingston Smith (2025) data
A Direct Comparison
And nothing to bias your budget.
Each of these is common in the agency model. Here is how Strategy Butler handles it instead.
In the agency model
With StrategyButler
More junior teams
Senior people win the business; less experienced people do the work.
→
With Strategy Butler
The senior person who scopes your work is the person who does it.
Partial or unfilled roles
You pay for a full team; roles sit open or people are split across clients.
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With Strategy Butler
No staffing plan to pad. You pay for the work set in your scope, not for seats.
Tech and data fees
Platform, data and measurement charges layered into buys.
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With Strategy Butler
No technology or data fees passed through to your business.
Principal media, rebates and bonuses
Agency-owned inventory and payments from media owners.
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With Strategy Butler
No media buying and no payments from media owners, so recommendations follow your goals.
Commissions on specialty spend
A share of influencer and other channel spend.
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With Strategy Butler
No commissions on any channel, partner or vendor we recommend.
Fee fragmentation
Small charges that add up past the headline fee.
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With Strategy Butler
One fee, agreed up front and set in your scope.
Long minimum terms
Commitments of 12 to 24 months are common.
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With Strategy Butler
Terms set to the work in your Statement of Work; flexibility included, never padded to lock you in.
The Experience
Now on your side of the table.
Strategy Butler is built on senior media and marketing leadership at major agency holding companies, working with Fortune 500 brands. That experience is what makes it possible to see where your budget goes, and where it shouldn't.
Our background →Strategy
Senior digital, data, and performance strategy for Fortune 500 brands, from brand building and customer acquisition to global initiatives led across regions.
Investment
Media investment across digital, social, TV and video, audio, print, and out-of-home, paid and owned, leading upwards of $400M on behalf of clients.
Partners
Two decades partnering with the largest media companies, including Google, Meta, Amazon, and The Trade Desk, among hundreds more, and knowing which are worth a brand's investment.
Standards
Work alongside industry leaders and changemakers on the 4A's Advertiser Protection Bureau and the Brand Safety Institute, creating and enacting updated standards and protections for brands.
Is It Right for You
Direction
“We need a clear plan we can act on.”
Strategic direction delivered on your schedule, without adding meetings.
Essentials →
A senior voice
“We want an experienced partner in our marketing decisions.”
Ongoing thought partnership as decisions come up, not just at planning time.
Advisor →
Leadership
“We need marketing leadership without a full-time hire.”
Fractional CMO leadership, team or agency oversight, or defined strategic projects, set in your scope.
Executive →
Oversight
“We want someone in our corner with our agency.”
Independent oversight of your agency or in-house team, as a defined project.
Executive project →
for your business.
Start with a short form. Every engagement is set in your scope before any work begins.
Senior marketing counsel, without the agency overhead.