How It Works
Strategy Butler gives you senior marketing and media direction. You, your team, or your agency carry it out. No media commissions, no production markups, nothing to sell you.
Who leads
A senior marketing executive
20+ years of experience, on every engagement.
What you get
Direction and the reasoning behind it
You, your team, or your partners carry it out.
How it's set
A clear written agreement
A Service Agreement for Essentials, a Statement of Work for Advisor and Executive. Agreed before any work begins.
From Insight to Impact
Every engagement is customized to your business. Getting started is quick, and your scope and fee are agreed in writing before any work begins.
1
About 3 minutes. Tell us about your business and what you need. We reply to confirm fit.
2
A detailed look at your brand, business, and goals. It informs what goes into your scope.
3
Essentials clients accept a Service Agreement online. Advisor and Executive clients sign a Statement of Work (SOW) setting scope, term, and fee. Either way, it’s to ensure both parties are aligned and know exactly what to expect. Work begins as soon as it’s signed.
Your engagement begins
4
In-depth learning about your business, including strengths and challenges, business health, and key audiences. Clients share information via a secure portal to build the foundation of support.
5
The first output of every engagement. The Marketing Diagnostic gives you a clear read of your business and your market: where you stand, what's holding you back, and where to focus first. It ends in a ranked course of action and a 90-day roadmap. Every recommendation after it builds on that foundation, so the guidance is customized to support your business from day one rather than based on assumptions. It's the first phase of Advisor and Executive, and the recommended start for Essentials.
∞
Strategic guidance at the level of involvement you choose: focused work as needed, an ongoing advisory relationship, or embedded leadership alongside your team. Each step builds on the last.
Working Together
Every engagement is tailored to your business and the marketing support your brand needs.
Tier 1 - Essentials
How it works
Your needs determine the strategic direction, and the work is defined in your scope. Choose from the menu whenever you need support, and request it through a short written brief. Each piece is written for your business and delivered by email. No calls required, and timelines depend on the item.
Your role
Request the work, then put it into action with your team, agency, or partners.
Right for you if
You want clear, written direction and are ready to carry it out.
Start with Essentials
Tier 2 - Advisor
How it works
An ongoing strategic partnership. Regular conversations set the agenda, strategic work follows from them, and you have direct access throughout. Cadence is set in your Statement of Work.
Your role
Bring the decisions on your plate. Your team or partners carry out the plan.
Right for you if
You want a senior sounding board to pressure-test decisions as they come up.
Start with Advisor
Tier 3 - Executive
How it works
Strategy Butler works as your fractional CMO, provides independent oversight of your team or agency, or leads a defined strategic project. Meeting cadence, time commitment, and responsibilities are set in your Statement of Work.
Your role
Bring us into leadership conversations. Your team and partners execute with senior oversight.
Right for you if
You need senior marketing leadership without a full-time hire.
Start a ConversationWhat's Different
Most marketing help comes bundled with something to sell: media, production, software, or more hours. Strategy Butler is built the other way around, with senior experience from day one and no junior hand-offs.
01
You get the direction and the reasoning behind it. You, your team, or your partners put it into action, so you always know why you're doing what you're doing.
02
No commissions, markups, or vendor incentives sit behind any recommendation. The only thing being optimized is your business.
03
Your scope covers what your business and brand actually require. Never a bundle of services you don't need, and never more than the work calls for.
What We Don't Do
Strategy Butler doesn't run media, build websites, produce creative, or resell software. That's deliberate. With nothing to sell, every recommendation is about what's right for your business.
We never earn a percentage of your spend, so we never benefit from you spending more.
Creative, web, and production stay with the partners you choose. We help you brief them and judge the work.
Your scope covers what your business needs. If that changes, we'll tell you why, and you decide.
Common Questions
Complete the short form, which takes about three minutes. We reply to confirm fit, then send the Business Questionnaire. Your agreement follows, and nothing is committed until it's accepted or signed.
You need someone to execute: you, your team, a freelancer, or an agency. Strategy Butler sets the direction and helps you brief and evaluate the people doing the work.
Discovery. Every engagement begins here. For Advisor and Executive, it's the Marketing Diagnostic, month one of the engagement. For Essentials, the Diagnostic is recommended, or you can begin with a one-time onboarding. You share your brand and marketing materials, we review everything, and we follow up with questions until nothing is unclear before strategic work begins.
That depends on the tier. Essentials is delivered in writing by email, with no calls required. Advisor is built around regular strategy conversations. Executive cadence is set in your Statement of Work. All work is remote.
The senior executive who scopes your engagement does the work, and reviews and approves every piece before it reaches you. There are no junior hand-offs.
Through a secure portal during Discovery. We review what you share and follow up with questions until nothing is unclear. We don't collect data or build dashboards; we read the reports you share and advise on what they mean.
It depends on the item and what your business needs. Everything is customized, so timelines are agreed as the work is requested.
Yes. Essentials clients can move to Advisor at any time, and Advisor engagements can expand to Executive as your needs grow. Changes to an Advisor or Executive engagement are agreed in an updated Statement of Work.
No. Executive engagements are remote. Expectations, scheduling, and time commitment are defined in your Statement of Work.
Ready When You Are
About 3 minutes. We reply to confirm fit, then send the questionnaire.
Senior marketing counsel, without the agency overhead.
You know your business. You may not know where to spend, what to say, or what's actually working. Choose what you need from the menu whenever you need it, and request it through a short written brief. You receive strategy in plain language that tells you where to focus and what to do next, and you act on it on your own schedule.
Estimated range only. Each request is priced in your Service Agreement, based only on what your business and brand need.
Get StartedCompare all three side by side →Written strategic direction, customized to what your business needs and set out in your Service Agreement
Plain-language direction on where to focus, what to say, and what to do next
Senior-led by an executive with 20+ years in Fortune 500 marketing
Email support, with response times set in your Service Agreement
Short form and questionnaire. A detailed look at your business, brand, and goals.
Service Agreement. What you're ordering, the price, and the terms, accepted online before work begins.
Request the work you need. Each piece is written for your business and delivered by email.
Put it into action with your team, agency, or partners.
Yes. That's exactly who Essentials is for. Everything is written in plain language, with clear next steps.
No. Essentials is written by design: requests, questions, and feedback all happen by email, on your schedule. If you'd like regular conversations and ongoing support, you can move to Advisor at any time.
You can move up to Advisor at any time, which adds an ongoing thought partnership with regular strategy conversations.
You have marketing underway, perhaps a team or an agency, and bigger decisions coming. Advisor is an ongoing thought partnership, with regular strategy conversations and direct access, so the work follows what your business actually needs right now.
Estimated range only. Your fee is built around what your business and brand actually need, and confirmed in a signed Statement of Work (SOW), the agreement that spells out your scope, term, and investment.
Get StartedCompare all three side by side →Ongoing strategy conversations, with cadence set in your Statement of Work
Strategic work directed by your conversations, not a fixed menu
Direct access throughout, with response times set in your Statement of Work
A signed Statement of Work, built around your business
Questionnaire. A detailed look at your brand, business, and goals.
Statement of Work. Your scope, priorities, term, and fee, agreed in writing.
Discovery and Marketing Diagnostic. Month one of the engagement: a clear read of your business and market, with a ranked course of action and a 90-day roadmap.
Ongoing partnership and access. Meet regularly, receive the strategic work, and get answers in between.
No. Advisor sits alongside your agency, giving you independent strategic direction and a senior view on their work.
It's quoted at a rate disclosed in your agreement, and only begins once you approve it in writing.
So your scope and rate are based on real information about your business, not assumptions.
Senior marketing leadership structured around your business: embedded as a fractional CMO, providing strategic oversight of your in-house team and agency partners, or leading a defined initiative where the stakes are high. Backed by 20+ years leading brand, media, and performance strategy at the largest agencies, plus board-level work in brand safety.
Estimated range only. Every executive engagement is scoped individually around what your business and brand actually need, and confirmed in a detailed Statement of Work.
Start a ConversationCompare all three side by side →
Ongoing, embedded marketing leadership. Strategy, priorities, and accountability at the leadership table.
Senior direction for the team and agency partners you already have. Setting strategy, reviewing work, raising the standard.
A defined engagement for a high-stakes moment: agency review, rebrand, market entry, or launch.
Regular strategy and planning sessions, with cadence set in your Statement of Work
Priority access, with response times set in your Statement of Work
Executive summaries for your CEO or board, as your scope requires
Bespoke scope, reviewed prior to each new cycle
Questionnaire. A detailed look at your brand, business, and goals.
Statement of Work. Your scope, priorities, term, and fee, agreed in writing.
Discovery and Marketing Diagnostic. Month one of the engagement: a clear read of your business and market, with a ranked course of action and a 90-day roadmap.
Embedded leadership. Lead alongside your team and partners, with cadence set in your Statement of Work.
Yes. Oversight engagements are designed to strengthen the team and partners you already have, not replace them.
Yes. Projects are scoped and quoted individually, with objective, timeline, and investment agreed in writing.
No. It's embedded strategic leadership, not day-to-day management or execution.