About
Now working for your business.
20+ years leading media and marketing strategy for Fortune 500 brands, across every channel, paid and owned, in the U.S. and globally. Every Strategy Butler engagement is led directly by that same senior executive.
Jason Lee
Founder & Principal, Strategy Butler
What It Means for You
01
Search, social, paid video, display, and programmatic, alongside your website, content, email, and earned media. Two decades of digital strategy at scale, focused on your growth.
02
From streaming and TV to search, social, your website, and email, every channel planned as one system, so each touchpoint builds on the last and moves toward the same goals.
03
From brand campaigns to direct response, media that works harder: less waste, sharper targeting, and investment shifted toward what drives measurable results for your business.
04
Strategy that starts with how your customers discover, choose, and come back to you, and uses data to sharpen every decision after that.
05
Connected TV, retail media, creator partnerships, and AI-driven search, judged by what they can do for your business, not by the hype around them.
06
The right brand safety and suitability controls in place across your media, with partners and data practices that protect your reputation as platforms and privacy rules change.
Experience
Senior leadership at the largest independent media agency and three of the largest global holding companies, leading upwards of $400M in media on behalf of clients.
Areas of expertise
Industry experience
Horizon Media · 2017–2026
Led digital media, data strategy, and brand safety for the agency's largest clients.
Digital media strategy lead for Capital One, Constellation Brands (Corona, Modelo, Kim Crawford, SVEDKA, etc.), ABC / Disney, Honda, and Dignity Health, with teams of up to 25.
Headed Data Solutions for the West Coast and served as a programmatic leader.
As EVP, built the enterprise Brand Safety & Consumer Advocacy practice across all clients
Member of the Horizon Operating Committee.
WPP / GroupM · MEC Global · 2014–2017
Digital lead for Marriott International's portfolio of 20 brands.
Oversaw all digital strategy, investment, and analytics for Marriott in North America, with a team of 15.
Led global initiatives with regional teams, including the rollout of a new marketing technology stack and a customer-centric data strategy.
Spent months stationed in Hong Kong aligning strategy across regions.
Omnicom · OMD · 2009–2014
Directed digital media strategy, planning, and buying for SeaWorld Parks & Entertainment, Harris Bank / BMO, eHarmony, Experian, and Hawaii Tourism.
Built an integrated team with traditional media and buying groups, bringing digital, TV, and traditional into one plan.
Drove media efficiency through sharper campaign strategy, rate negotiation, and personalized creative.
Publicis · Starcom · 2005–2009
Managed digital planning and search activation for Disney, ESPN, and General Motors, coordinating creative agencies, publishers, and client teams from strategy through launch.
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Industry Leadership
Recognition & Speaking
Speaker and panelist at industry events such as Digiday and Programmatic I/O on digital strategy, data, and brand safety.
Former Board Member
Helped shape industry guidance on brand safety, suitability, and responsible media for advertisers and agencies.
Former Board Member
Contributed to the professional standards and education that help brands manage risk in a complex media landscape.
Why Strategy Butler
Inside the largest agency networks, the advice a brand receives is often shaped by what the agency needs to sell. StrategyButler gives your business the same senior expertise, independent of media commissions, markups, and vendor incentives.
You get a clear view of what is recommended and why, including when the right answer is to spend less.
Your team, your partners, and your goals come first. The work is built with you, not handed to you.
For your time, your budget, and the brand equity you have worked to build.
Next Step
Start with a short form about where your business is today and the marketing support your brand needs.
Senior marketing counsel, without the agency overhead.