Find Your Fit
Some businesses need focused support to help answer one marketing question. Others need a senior leader in the room every week. Strategy Butler is your partner at either end, and everywhere in between.
Compare all three tiers ↓Choose the card that sounds most like your business today.
You know your business. You may not know where to spend, what to say, or what's actually working. Choose what you need from the menu whenever you need it, and request it through a short written brief. You receive strategy in plain language that tells you where to focus and what to do next, and you act on it on your own schedule.
Estimated range only. Each request is priced in your Service Agreement, based only on what your business and brand need.
Get StartedCompare all three side by side ↓Written strategic direction, customized to what your business needs and set out in your Service Agreement
Plain-language direction on where to focus, what to say, and what to do next
Senior-led by an executive with 20+ years in Fortune 500 marketing
Email support, with response times set in your Service Agreement
Short form and questionnaire. A detailed look at your business, brand, and goals.
Service Agreement. What you're ordering, the price, and the terms, accepted online before work begins.
Request the work you need. Each piece is written for your business and delivered by email.
Put it into action with your team, agency, or partners.
Yes. That's exactly who Essentials is for. Everything is written in plain language, with clear next steps.
No. Essentials is written by design: requests, questions, and feedback all happen by email, on your schedule. If you'd like regular conversations and ongoing support, you can move to Advisor at any time.
You can move up to Advisor at any time, which adds an ongoing thought partnership with regular strategy conversations.
You have marketing underway, perhaps a team or an agency, and bigger decisions coming. Advisor is an ongoing thought partnership, with regular strategy conversations and direct access, so the work follows what your business actually needs right now.
Estimated range only. Your fee is built around what your business and brand actually need, and confirmed in a signed Statement of Work (SOW), the agreement that spells out your scope, term, and investment.
Get StartedCompare all three side by side ↓Ongoing strategy conversations, with cadence set in your Statement of Work
Strategic work directed by your conversations, not a fixed menu
Direct access throughout, with response times set in your Statement of Work
A signed Statement of Work, built around your business
Questionnaire. A detailed look at your brand, business, and goals.
Statement of Work. Your scope, priorities, term, and fee, agreed in writing.
Discovery and Marketing Diagnostic. Month one of the engagement: a clear read of your business and market, with a ranked course of action and a 90-day roadmap.
Ongoing partnership and access. Meet regularly, receive the strategic work, and get answers in between.
No. Advisor sits alongside your agency, giving you independent strategic direction and a senior view on their work.
It's quoted at a rate disclosed in your agreement, and only begins once you approve it in writing.
So your scope and rate are based on real information about your business, not assumptions.
Senior marketing leadership structured around your business: embedded as a fractional CMO, providing strategic oversight of your in-house team and agency partners, or leading a defined initiative where the stakes are high. Backed by 20+ years leading brand, media, and performance strategy at the largest agencies, plus board-level work in brand safety.
Estimated range only. Every executive engagement is scoped individually around what your business and brand actually need, and confirmed in a detailed Statement of Work.
Start a ConversationCompare all three side by side ↓
Ongoing, embedded marketing leadership. Strategy, priorities, and accountability at the leadership table.
Senior direction for the team and agency partners you already have. Setting strategy, reviewing work, raising the standard.
A defined engagement for a high-stakes moment: agency review, rebrand, market entry, or launch.
Regular strategy and planning sessions, with cadence set in your Statement of Work
Priority access, with response times set in your Statement of Work
Executive summaries for your CEO or board, as your scope requires
Bespoke scope, reviewed prior to each new cycle
Questionnaire. A detailed look at your brand, business, and goals.
Statement of Work. Your scope, priorities, term, and fee, agreed in writing.
Discovery and Marketing Diagnostic. Month one of the engagement: a clear read of your business and market, with a ranked course of action and a 90-day roadmap.
Embedded leadership. Lead alongside your team and partners, with cadence set in your Statement of Work.
Yes. Oversight engagements are designed to strengthen the team and partners you already have, not replace them.
Yes. Projects are scoped and quoted individually, with objective, timeline, and investment agreed in writing.
No. It's embedded strategic leadership, not day-to-day management or execution.
Every engagement is led by a marketing executive with more than 20 years of experience. Higher tiers add live conversation, deeper involvement, and hands-on leadership. Choose the one that matches how you want to work.
For businesses that want clear, written direction they can act on themselves.
For businesses that want a senior voice shaping decisions as they're made.
For businesses that need CMO-level strategy without a full-time hire.
Essentials
Advisor
Executive
Engagement model
Async. Strategy delivered by email
Scheduled discussion. Regular conversations plus ongoing access
Embedded leadership. Fractional CMO, oversight, or projects
Estimated range
Typically $1,500–$3,500 / month
$5,000–$7,500 / month
$10,000–$15,000+ / month
How it starts
Marketing Diagnostic (recommended), or $1,000 onboarding
Statement of Work, then the Marketing Diagnostic as month one
Statement of Work, then the Marketing Diagnostic as month one
Strategy calls
None. Fully async; move to Advisor for regular calls
Ongoing, cadence set in your Statement of Work
Regular sessions, cadence set in your Statement of Work
Ongoing access
By email, response times set in your Service Agreement
Direct access, response times set in your Statement of Work
Priority access, response times set in your Statement of Work
How work is chosen
You choose from the menu
Directed by your conversations
Bespoke, defined in your Statement of Work
Revisions
Set in your Service Agreement
Set in your Statement of Work
Set in your Statement of Work
Terms agreed in
Service Agreement, accepted online
Signed Statement of Work
Detailed Statement of Work
Estimated ranges only. Your fee is set in your agreement, based on what your business and brand need.
Swipe to compare all three →
Not sure which fits? Start with the Marketing Diagnostic. We'll learn your business and marketplace, then recommend the right path.
Start with the Marketing DiagnosticHow Pricing Works
Investment reflects the complexity of your business and the depth of the engagement, not a one-size price list.
Your rate and scope are set before any work begins, and never change without 30 days' written notice.
Advisor and Executive run for a term set in your Statement of Work, billed monthly. Essentials work is requested as needed.
Anything outside your scope is quoted at a rate disclosed in your agreement, and begins only with your written approval.
Whatever the question, the approach and the work are customized to support your business and brand.
Understand your market
•Competitive Snapshot
•Audience Profile & Insights
•Customer Journey & Channel Orchestration
•Retention & Lifetime Value Strategy
•Data & Measurement Strategy
Define your brand and message
•Brand Positioning & Brand House
•Visual Identity Direction
•Messaging Framework
•Strategic Creative Brief
•Brand & Creative Messaging Review
Spend with confidence
•Channel Assessment
•Campaign Strategy Framework
•Strategic Media Brief
•Partner & Ad Tech Evaluation
•Brand Safety & Suitability Guidance
Lead and decide
•Strategic Priorities & Recommendations
•Marketing Plan & Budget
•Performance Review
•Executive Strategic Summary
•Marketing Team & Partner Structure
No buying, no reselling, no hidden margin on your media spend.
No technology, data, or platform fees added to your bill.
Set to the work, never padded to lock you in.
Out-of-scope work is billed at a rate disclosed in your agreement, only after you approve it in writing.
Every engagement is led by a senior executive with 20+ years in Fortune 500 marketing.
No vendor partnerships, and no stake in what you spend or where.
Compare the Tiers
Essentials
Advisor
Executive
Engagement model
Async. Strategy delivered by email
Scheduled discussion. Regular conversations plus ongoing access
Embedded leadership. Fractional CMO, oversight, or projects
Estimated range
Typically $1,500–$3,500 / month
$5,000–$7,500 / month
$10,000–$15,000+ / month
How it starts
Marketing Diagnostic (recommended), or $1,000 onboarding
Statement of Work, then the Marketing Diagnostic as month one
Statement of Work, then the Marketing Diagnostic as month one
Strategy calls
None. Fully async; move to Advisor for regular calls
Ongoing, cadence set in your Statement of Work
Regular sessions, cadence set in your Statement of Work
Ongoing access
By email, response times set in your Service Agreement
Direct access, response times set in your Statement of Work
Priority access, response times set in your Statement of Work
How work is chosen
You choose from the menu
Directed by your conversations
Bespoke, defined in your Statement of Work
Revisions
Set in your Service Agreement
Set in your Statement of Work
Set in your Statement of Work
Terms agreed in
Service Agreement, accepted online
Signed Statement of Work
Detailed Statement of Work
Estimated ranges only. Your fee is set in your agreement, based on what your business and brand need.
Swipe to compare all three →
Questions
Start with how involved you want us to be. Essentials gives you clear, written direction to carry out. Advisor adds regular strategy conversations and direct access. Executive provides fractional CMO leadership or oversight of your team or agency. Not sure yet? Start with the Business Questionnaire and we'll recommend a fit.
On what your business and brand need, and how complex the work is, not on the size of your company. That's why prices are shown as ranges. Your rate and scope are confirmed in writing before any work begins, in a Service Agreement for Essentials or a signed Statement of Work for Advisor and Executive. They never change without 30 days' written notice.
Because context is what makes the work useful. The questionnaire captures your business, brand, and goals so your scope is built on real information. Discovery is then the first work of every engagement. Strategy without that context is generic. That is not the standard here.
The Marketing Diagnostic is $3,500. It is month one of every Advisor and Executive engagement and the recommended start for Essentials. Essentials clients can begin with a $1,000 one-time onboarding instead.
No. Every fee is disclosed before work begins. There are no media commissions, production markups, or technology pass-throughs, and we earn nothing from the channels, partners, or vendors we recommend.
It is quoted at the rate disclosed in your agreement, and work begins only with your written approval.
No — and it is not designed to be. Strategy Butler is the senior strategic counsel layer that most businesses have never had. For businesses that have execution covered, it complements your agency by sharpening the strategic direction they work from. For businesses without an agency, it provides the strategic foundation that makes internal execution more purposeful. The two roles are different by design.
Strategic guidance — not media planning or buying. That means recommending channels to consider and explore, identifying a consideration set of potential partners, reviewing an existing media plan and providing strategic feedback, assessing a current partnership or platform offer, and advising on how brand and performance media work together. What falls outside scope: developing detailed media plans with partner specifics, placements, or flowcharts; vendor negotiations; campaign trafficking or setup; and any form of media buying.
No. Essentials is requested as you need it. Advisor and Executive run for a term set in your Statement of Work and are billed monthly. Either way, it's an ongoing professional relationship: the longer we work together, the more specific the guidance becomes to your business.
Next Step
About 3 minutes. Tell us about your business, and we'll confirm the right fit and send the questionnaire. Nothing is committed until you accept your Service Agreement or sign your Statement of Work.
Senior marketing counsel, without the agency overhead.