What worked at one size often stops working at the next. Strategy Butler gives growing small and mid-size businesses senior marketing guidance across brand, media and performance, without adding a full marketing department.
How We Help
Most growing businesses start with a clear read on where they stand, then add senior support as the work requires, at the level of involvement that fits the business.
Setting The Foundation of Support
A senior read on your business, brand, market and competitors, starting with your questions and ending with a recommended roadmap for the next stage of growth.
Ongoing support to deliver Growth
Essentials for focused direction when you need it, Advisor for an ongoing thought partner, or Executive for fractional CMO leadership alongside your team and partners.
How It Unfolds
Typically delivered in a month or less. Timing follows discovery: the sooner the requested business and brand information arrives, the sooner the Marketing Diagnostic is ready.
1
A detailed look at your brand, business, and goals.
2
You share your brand and business information, materials, and data through a secure portal, with follow-up questions until nothing is unclear.
3
We review and assess everything you’ve shared, then layer in additional market, category, and competitive research and data.
4
Delivered and walked through together, then agreed or adjusted before the next phase of work begins.
Where Growth Stalls
“
What got us here won’t get us to the next stage.
A clear read on where the business stands and a plan for the next stage, built on your data and your market.
Marketing Diagnostic“
We’re spending more, but growth hasn’t kept up.
Where your money goes, what each channel returns, and where to shift spend for the next stage.
Channel Assessment“
Our message made sense when we were smaller.
A sharper position and a story that fits the business you’ve become, and the customers you want next.
Brand Positioning & Brand House“
Our team is stretched, and no one owns the strategy.
Senior direction your team or agency can act on, without the cost of a full-time hire.
Fractional CMO Leadership“
We have an agency, but we’re not sure it’s working.
An independent read on your partners, plan and spend, from someone with no media to sell.
Partner & Ad Tech Evaluation“
Leadership wants a plan for next year.
A marketing plan and budget with clear priorities, owners and measures, built for the size you’re growing into.
Marketing Plan & BudgetInvestment
Essentials typically runs $1,500 to $3,500 a month, Advisor $5,000 to $7,500, and Executive $10,000 to $15,000 or more. Advisor and Executive begin with the Marketing Diagnostic at $3,500. Every fee is agreed in writing before work begins, with no markups or partner incentives behind any recommendation.
Questions
Usually when marketing that worked at a smaller size stops scaling: costs rise, results flatten, or decisions pile up without a clear owner. You don’t need a marketing department to start.
Seven signs it’s time for senior marketing help →No. Strategy Butler sets the direction. Execution can sit with you, your team, freelancers or an agency.
With the Marketing Diagnostic, a foundational read on your business and a recommended roadmap. Essentials clients can also begin with a one-time onboarding.
No. Strategy Butler gives you an independent, senior view your agency can work from, with no media to sell.
Complete a short form, and we reply to confirm fit and next steps. The Business Questionnaire follows, and nothing is committed until your agreement is accepted or signed.
Share a few details about your business, and we’ll reply to confirm fit and next steps.
Senior marketing counsel, without the agency overhead.